Marketing White Papers
Industrial Marketing Solutions publish newsletters on a regular basis where we provide examples of results we deliver for companies. An integral part of these newsletters are marketing white papers which are designed to offer practical advice in the areas of marketing and market development.
The following are examples of some recently published white papers. To subscribe to our next newsletter please complete your details in our form on the right hand side of this page.
Whitepapers 2011
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Defining a Competitive Advantage for your business
Having clear reasons why a customer should choose you has never of greater importance. This article outlines the 5 key steps to defining and executing a competitive advantage for your business.....
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How to build a successful brand when you are a small company
Your brand is what your customers think of when they hear your business name and is based on both perceptions and actual experiences (both positive and negative). In the following article we discuss how any company can start to define and influence its brand....
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Marketing to Engineers: Adapting your marketing approach for a technical audience
This article outlines why marketing to tecnical buyers and influencers, particularly in an OEM market setting, is very different to traditional consumer marketing....
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5 Low Cost Marketing Tips Regardless of your Budget
Whether you have a large marketing budget or not, here are 5 things that you should be doing to create awareness and leads for your business....
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What to look for in a channel partner
Finding reps and distributors to represent you in export markets can be a difficult task. Before you begin this process however, the most important step is to define the type of partner you need and the role(s) you are looking for....
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