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Planning and Implementation of a 12 month European PR Plan
Background
B&B Electronics is a US multinational specialising in the manufacture of data communication products. Prior to engaging Industrial Marketing Solutions the company had never attempted to achieve technical PR for their products.
Our Work
We worked for 4 months with B&B's European subsidiary office where we:
- Designed a 12 month PR plan concentrating on a core group of 20 European magazine titles.
- Implemented the plan for the first 3 months before handing over to in-house marketing team.
- During these 3 months we secured over 15 pieces of free product PR and technical papers for the following 6 month period.
- The project continues to run successfully in-house
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