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Marketing Plan for the German Market
Background
BS&B Safety Systems manufacture pressure relief devices and rupture discs for international chemical, pharmaceutical and food processing industries.
Our Work
In 2007 BS&B opened a sales office in Germany and IMS were asked to develop a marketing plan incorporating the following:
- Branding and Value Proposition for the German market.
- Technical PR Campaign to build awareness and generate leads.
- Database development.
- Event/Seminar marketing.
- Online marketing.
IMS are currently implementing this plan for BS&B in Germany.
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