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Market Research and the implementation of marketing initiatives to introduce a new service in the Irish Market
Background
RBDS is a new service in the Irish market which successfully eliminates MRSA, C.diff and other HCAI (health care acquired infections).
Our Work
We started to work with RBDS prior to the launch of this new service and to-date have supported the company with the following:
- The design of a new website specifically for the new service.
- The development of a media plan for the promotion of the new service in the Irish market.
- Assisting the company in researching and penetrating the Irish hospital market. This involved contacting hospitals to gather market research and the identification of key HSE decision makers.
- Achievement of positive press coverage for RBDS in the Irish media
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