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Marketing Planning and Implementation in the Irish market
Background
Lean Business Systems provide lean implementation and process improvement to Irish manufacturing, medical devices and financial services companies.
Our Work
Industrial Marketing Solutions continue to act as the outsourced "Marketing Manager" for Lean Business Systems in Ireland and have to-date implemented the following:
- Marketing plans for 2007 and 2008.
- Design 2 new websites to reflect different segments of the business.
- Design brochures and other collateral materials to promote their service offering.
- Design and implement an electronic newsletter which would cultivate awareness and relationships with the company’s database of contacts.
- Placement of quality editorial coverage for Lean Business Systems in the National Press.
- Pre-sales support to the company in the form of list research, qualification and appointment setting.
IMS work in a seamless way with Lean Business Systems. We report on a monthly basis on all of our activities which are ultimately measured against leads and new business conversion.
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