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Development and implementation of a 6 month sales and marketing plan to enter the UK Market.
Background
Quinn Refrigerated Vehicles is the largest manufacturer of temperature controlled vehicles for the food transportation sector in Ireland.
Our Work
Over a 6 month period we worked with Quinn in the design and implementation of a marketing plan to enter the UK market. This involved:
- Re-branding to sharpen its message for the UK market
- Opening of UK sales office
- Tradeshow organisation (booth design, pre-show marketing, set-up, etc)
- Trade Publicity - Coverage in 5 of the leading industry magazines in 1 month
- New website design, marketing and optimisation resulting in a first page organic ranking on Google
- Brochure design
- Sales Prospecting - The identification of prospects in the UK and setting of sales appointments for the company MD.
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