Sales Channel Marketing

 

Too often, once channel partners are recruited they can be left isolated but yet are expected to achieve sales success, many times with a new products range, independent of the principal’s support.

At Industrial Marketing Solutions we implement a broad menu of sales and marketing programs to support your partner’s local sales efforts.

We understand how to put such programs in place so you control the budget, get feedback on leads and sales results, and motivate your partner to perform for you.


 

Case Study



Marketing Plan for the German Market BS&B Safety Systems manufacture pressure relief devices and rupture discs for international chemical, pharmaceutical and food processing industries. In 2007 BS&B opened a sales office in Germany and IMS were asked to develop and implement a 12 month marketing plan incorporating the following:

  • Branding and Value Proposition for the German market.
  • Technical PR Campaign to build awareness and generate leads.
  • Database development.
  • Event/Seminar marketing.
  • Online marketing.

This plan was successfully implemented by Industrial Marketing Solutions and managed by a member of our team with fluency in German. The plan led to increased exposure for BS&B in the German marketplace and increased leads over the period of our campaign.