Identification of Target Customers

 

3 Questions:

Do you have a great product but need help finding sales opportunities?

Do you have an existing base of customers but need help expanding the list of market opportunities for these products? 

Do you say to yourself: If only I could find similar customers for my products in other markets or I wish I knew who my customers competitors were?

 
At Industrial Marketing Solutions we take on market development projects of this type !
If you can tell us who your target customer is we will research the market for additional sales opportunities for you. Unlike other agencies we take a hands on approach in finding market opportunities for clients. 
 
Examples of work completed for clients include:
  • Arranging sales appointments on a monthly basis for a manufacturing technology company
  • Booking sales demonstrations for a software company
  • Arranging a week long visit to the UK for an Irish engineering company to meet with prospective customers
  • Researching and setting up appointments for companies to meet with prospective distributors in foreign markets

 

Case Study: 

Set-up of UK Sales Appointments (March 2009 onwards)

Quinn Refrigerated Vehicles are a leading manufacturer of temperature controlled refrigerated vahicles to the food distribution market. As part of the company's drive to develop the UK market, Industrial Marketing Solutions were requested to research a list of target customers in the UK and subsequently contact them on behalf of Quinn Refrigerated Vehicles to arrange sales appointments.

Having initially researched the market we developed a targeted list in one geographic region of the UK. We were successful in scheduling a number of appointments for the company MD over a 4 day period, a number of which resulted in new business opportunities. 

Since this initial project, IMS have arranged 2 additional sales trips for Quinn Refigerated Vehicles to the UK.