Target Market Identification

As most companies have finite resources, where you will and where will not compete are important questions. The goal is to match internal strengths and capabilities with the markets and applications where you can be most successful.

At Industrial Marketing Solutions we offer an objective and '3rd party' view on your target market strategy. We facilitate a market-led approach which analyses your existing business and strengths in various markets across a range of variables including :

• Technology differentiation/leadership
• Price/cost pressure
• Competitive intensity
• Service and quality approvals
• Segment size/profitability
• Barriers to entry, etc.

The result is a framework for which markets should will target, defend and withdraw from and a yardstick for future sales and marketing planning.

Contact Us to discuss a proposal on our services.