Return on Investment Promotional Plans

Are you getting a return on your promotional plans? Are you measuring their effectiveness? Do you have an effective lead management process?

With all marketing promotions it is important to have a clear objective that summarises what it will cost, what the goal is, and what you expect to get back in return. These objectives can be as specific as the number of leads or customers generated (eg. tradeshow) or the amount of press coverage received (eg. PR).

At Industrial Marketing Solutions we can:

• Review your existing or historical promotions to determine success
• Define a sales and marketing process so you can tracking enquiries from initial lead to customer sale
• Establish and implement promotional programs which are measurable
• Set-up trial or test marketing programs which you can expand once success if proven.

Contact Us to receive a proposal on our services.