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Building and Managing a Customer/Contact Database

A well organised database of customers and contacts opens the door to future sales opportunities.

At Industrial Marketing Solutions we can assist you in developing a database of contacts for promotional purposes. This can include the following techniques:

  • Cleaning up an existing company database and where necessary making contact with companies to get up-to-date or more complete contact details.
  • Establishing internal processes for gathering and harvesting new contacts for your database (eg. enquiry management, tradeshows, e-mail newsletters, etc)
  • Researching, testing and acquiring 3rd-party lists for promotions. If you already have a database let's use it! There are several low cost and measurable tools available (eg. e-mailings, newsletters, etc) which we can establish for you which will cultivate your database of contacts.

Contact Us to discuss a proposal on our services

marketing strategy and planning
promotional planning and implementation
sales and market development
sales channel development
Develop Market Opportunities for New Products
Understanding your Customer Base
Find more customers for your existing products
Sales Process Measurement
Building and Managing a Customer/Contact Database
Market Entry Strategy
Sales Channel Strategy
Finding and Recruiting Reps and Distributors
Supporting Channel Partners
Measuring Channel Partner Performance
Return on Investment Promotional Plans
Website Development and Marketing
Collateral, Sales and Marketing Materials Design
Public Relations (PR)
Tradeshow Organisation and Planning
Direct Marketing Programs
Channel Partner Events
Target Market Identification
Customer Analysis
Market Segmentation
Industrial Marketing Plans
Niche Marketing Programs